User Centered Solutions
I am looking forward to working collaboratively with a team of UX Researchers and Designers to further develop my skills and contribute to a culture of innovation.
RESEARCH
The purpose of this study was to improve usability thereby improving e-commerce. We were presented with the scenario that this online restaurant was having abandoned orders and tasked with trying to capture these sales. The project demonstrates my role in writing a project brief, usability testing and creating non-biased screener questions, researching the user interaction and time on task to be analyzed for a suggested site redesign. Interactions observed included ordering a pizza, signing up for deals and specials and being able to submit a complaint to corporate.
Suggested components of a redesign include:
Providing micro-interactions once an item is placed in the cart, provide persistent option for the user.
Show options for pizza toppings such as full of half pizza, not just when a topping is selected.
Only show pop-ups on the final click of ordering to not overwhelm the user.
Collect user information for discounts at time of purchase but provide an opt-out option.
This project encouraged me to observe and assess how a user interacts with a site. Qualitative and quantitative data were collected from the research for a final report and proposed site redesign.
This brief outlines the project objective, and proposed approach. It lays out pros and cons to the research proposed and discusses research collected in a formative and summative approach.
The screener tasks defines the population to be studied and lists questions to select participants to be studied. A rationale has been provided to support the choice of screener questions.
The final report reviews the goals of the project, details the methodology, and results. Recommendations and action items were expressed and summed up with a conclusion to improve sales on the website.
Design
The physical therapy profession lacks a mid grade app for delivering a home exercise to patients. There is a program that has a high price point that provide a home exercise program but also includes videos, continuing education and patient educational tools. There is a low price point program that has user contributed photos that are of low grade and difficult to see. PT-HEP is a proposed software for midlevel budgets, offering patient feedback and tracks compliance of exercise program.
During the design of the program I did not initially consider the two interfaces of this program for the two distinctive user populations: the clinician and the patient.
The results of this project resulted in two sets of wireframes. One wireframe is designed for the process of the prescription of the exercise program including dosing of exercises. The other wireframe is the educational tool provided to the patient through their phone, allowing them to provide feedback about the exercises so that the therapist is able to monitor outcomes.
While this project focused on design, I performed a mini usability test with two users. Two participants in their 70s that are currently patients were asked to show how they would navigate the application while using the interactive prototypes. Modifications including words to describe the footer navigation on the patient wireframes were implemented as well as change of vocabulary in the navigation. I learned that while a project may be design focused, if research is not part of the design, your design may still fail without consideration of usability.
The brief outlines the objective of the project and key results. It highlights the target audience and identifies current competition and notes how this application will differ. It includes the scope of this project as well as expected deliverables and projected timeline.
The site map lays out the information architecture for the site. It displays how the content will be organized and structured.
The wireframe demonstrate the progression from the first iteration to the final with modifications from collaborative working. This project required the evolution of two wireframes. One being the perspective of the clinician and one for the use of the patient. Annotations have been included in the wireframes to describe function and intent.
These interactive prototypes demonstrate the use of the proposed app from the perspective of the clinician as well as a view from the patient point of view. Navigation and buttons are interactive.